Sophisticated Investor Profile: Goi Seng Hui

Dr. Clemen Chiang
Dr. Clemen Chiang

The role model for Singaporean entrepreneurs, Mr. Goi Seng Hui, or Sam Goi, is celebrated for having his built up his fortune out of a humble business. He is now №13 on Forbes’ Singapore’s 50 Richest list, as well as №11 in Singapore on its 2016 Billionaires list. Dubbed the “Popiah King” for the spring roll wrappers produced by his company, Tee Yih Jia, Mr. Goi is also known for his charity work with various institutions. To find and follow other investing role models, download the Spiking app now.

Mr. Goi Goes into Business

Writing for the National Library Board of Singapore, Alvin Chua tells the story of how Mr. Goi started out by borrowing money to buy Tee Yih Jia in the late 1970s. Using his background in mechanical and electrical engineering, he designed the company’s machines to make the production of spring roll wrappers more efficient

Mr. Goi then went on to grow the company by targeting restaurants and supermarkets, and diversifying his company’s product offerings. In addition to spring roll wrappers, Tee Yih Jia produced noodles, samosas, pizzas and prawn rolls, as well as Asian fast food such as frozen roti prata, dimsum and laksa.

Now the world’s leading producer of spring roll wrappers, Tee Yih Jia is a global company with hundreds of millions in revenue, a firm foothold in Asia, Australia, Europe and the United States, and an international distribution network. Mr. Goi has also since expanded the company with acquisitions such as a share in dairy company, Etika International. Use the Spiking app to track companies such as Tee Yih Jia today.

Mr. Goi Gives Back

Having ventured beyond food manufacturing, Mr. Goi also has other business interests such as consumer goods, recycling, and logistics and distribution. His GSH Corporation develops property in China, including an industrial park in Tianjin, and a Zhangzhou marine eco-city.

With all his success, Mr. Goi remains committed to his charitable work, which includes generous contributions to Dunman High School, Ren Ci Hospital and the Ulu Pandan Community Club. He has been recognised for his efforts with awards such as the 2004 Public Service Star (BBM) and Singapore Tatler’s 2005 Leadership Award in Philanthropy.

Mr. Goi in Action

Mr. Goi’s latest trading activities include increasing 259,600 deemed shares of JB Foods Limited at SGD0.25 in mid-August, and buying 1,000,000 direct shares of GSH Corporation at SGD0.23 in January this year. Mr. Goi has a portfolio worth SGD627.11 million which includes shares of Best World International, Halcyon Agri Corporation, Global Yellow Pages, and Envictus International Holdings.

Follow the trading action of Mr. Goi Seng Hui at, and track the performance of his GSH Corporation at Get up-to-the-minute updates on every stock spiking and from over 11,000 sophisticated investors. Visit the Spiking app homepage and download the Spiking app to earn your limited edition Pioneer Member badge now.

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