Tracking the Right Metrics: Insights from Dr. Clemen Chiang on Startup Success
In the fast-paced world of startups, tracking the right metrics can be the difference between sustainable growth and stagnation. The Forbes article titled "20 Metrics Startups Should Track To Ensure They're On The Path To Success" explores crucial performance indicators that help startups stay on track. Among the expert insights, Dr. Clemen Chiang, CEO of Spiking, emphasises the importance of monitoring Gross Volume, a key metric that reveals revenue momentum and business scalability.
The Forbes article highlights critical metrics for startup success, covering financial health, customer engagement, and operational efficiency. Metrics like lead-to-customer velocity, customer acquisition cost (CAC), retention rates, and product-market fit help evaluate market positioning and profitability. By focusing on these indicators, startups can better understand customer behaviour, optimise sales funnels, and ensure their offerings align with demand.
Key Insights Shared by Dr. Clemen Chiang
Why Gross Volume Matters for Startups: Gross volume as a key metric for startups, reflecting total revenue over time. Tracking it helps assess revenue momentum—growth signals market strength, while decline suggests the need for adjustments.
Assessing Customer Traction Through Revenue Growth: Gross volume directly reflects customer traction—growth signals market fit, while stagnation or decline suggests issues in acquisition, retention, or pricing.
Using Gross Volume to Evaluate Product-Market Fit: Gross volume indicates product-market fit—consistent growth shows market acceptance, while slow or unpredictable trends suggest a need for product or marketing adjustments.
Ensuring Business Sustainability & Scalability: Startups must prioritise sustainability—tracking gross volume over time helps forecast growth potential.
Conclusion
Startups thrive when they track the right metrics, and gross volume is one of the most powerful indicators of business success. As highlighted by Dr. Clemen Chiang, this metric provides clear insights into revenue momentum, customer traction, and scalability. By analysing gross volume trends, startups can refine their growth strategies, evaluate market fit, and ensure long-term sustainability. Understanding and acting on this key metric can position startups for continued success in an ever-evolving market.